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Solar Trillions: 7 Market and Investment Opportunities in the Emerging Clean-Energy Economy, by Tony Seba
Free PDF Solar Trillions: 7 Market and Investment Opportunities in the Emerging Clean-Energy Economy, by Tony Seba
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Solar Trillions reveals market opportunities worth $35+ trillion of the $382 trillion the world will spend in energy by 2050. Like mobile phones, personal computers and the Internet in the 80s and 90s, solar is growing exponentially and it will soon grab a large share of the energy market. The author shows immediate as well as long-term market opportunities and why science facts and tech trends make solar inevitable. Here are the seven amazing opportunities. 1: Utility Scale Solar - Desert Power: $9 trillion To provide all of America's electricity today, we would need just 100-by-100-mile square of desert. 2: Powering Industry: $7.1 trillion 24/7 solar power is here-and can reliably run factories & industry - from food processing, to pharmaceuticals to data centers. 3. Island/Village Power: $2.6 trillion Two billion people around the world, thousands of islands, and millions of villages, pay up to 10 times today's solar cost. 4: Residential Solar - Power to the People: $8.7 trillion. Solar is already cheaper than grid electricity in hundreds of markets. 5: Clean Water - Bottled Electricity: $1.5 trillion We will hit peak water before we hit peak oil. 6: Storage - Energy in a Box: $5 trillion The race for electricity storage/batteries is on. The first 24/7 solar power plant is on. Solar CSP is way ahead. 7: Smart Grid - Internet Times Ten: $6.5 trillion The eBay of the smart grid is here.
- Sales Rank: #779838 in Books
- Brand: Brand: Tony Seba
- Published on: 2010-01-28
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .66" w x 6.00" l, .87 pounds
- Binding: Paperback
- 292 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
Very good, but littered with politics
By TJR
I enjoyed the book. It was easy to read, contained a wealth of facts, and set down a road map for anyone looking for an express lane toward our energy future. However, Tony Seba illustrates why green energy, although common sense in many respects, gets shunned by the broader populace: he sprinkles politics into much of what he writes. That detracts and distracts from the solid point, generally, that solar energy is, and will be, the world's energy future, and the opportunities in the industry are, and will be, vast. Again, this is just common sense, but peoples' aversion to politics stains the truth of it.
Also, I think Mr. Seba makes another classic mistake of the green energy movement - minimizing, or even overlooking, the value of petroleum in non-energy industries. As I sit at my desk and see pens, phones, a computer, a Starbucks coffee cup with a plastic top, a bottle of Tylenol, reading glasses, and so forth - ALL of these things require petroleum products in the manufacture. Energy is just one component of our need for oil, and until someone can figure out a better way to manufacture all of these things without crippling the world economy, there's no choice but to drill it and refine it all. Every ounce.
In the coming years, I hope to make a small fortune in the solar industry. I'll thank Tony Seba, Stanford University, and a handful of others for their assistance. The book is a great choice for anyone, whether you're interested in the solar industry or not. My own enthusiasm was tempered for the points I note above.
4 of 5 people found the following review helpful.
Creating wealth while saving the world
By James
Solar Trillions is an eye-opening work that evaluates the various clean-energy opportunities using a helpful framework to assess their overall attractiveness. The author does a fine job sizing each market opportunity in an intuitive way.
Here are three items I found particularly interesting:
- "Solar power . . . would need less than one-tenth (8.1% to be exact) of the land space requirements of the oil and gas industries to generate all our electricity needs." - Tony Seba, Solar Trillions, p. 18.
- The patchwork nature of our deteriorating grid presents serious challenges to our global competitiveness and represents a tremendous opportunity for the companies that become the Ciscos and GEs of the new grid.
- The plight of the millions of people that lack fresh water and rely on kerosene to cook and power their modest homes was eye-opening. It's fantastic to know that low cost, solar alternatives exist to dramatically raise the quality of these people's lives.
2 of 3 people found the following review helpful.
Exhilirating!
By Geewhizicist
This book is more about investment boosterism and showing the world that "Greed is Good In the Green Sector" than getting down to the nitty-gritty, operational details on how to prudently invest in solar-based technology. It's an easy, enjoyable read, and usefully weaves together a lot of facts (though some seem iffy, if not fanciful), but it's a tad too simplistic here and there.
Just one example: It mentions that flexible, "thin-solar" photovoltaics "work" and thus present a huge investment opportunity, but it cites to no UNSUBSIDIZED applications, and no "off-the-shelf" level products. A true investment market reveals a product people want to buy without subsidies (Apple products, for example), and by walking into, say, Home Depot and simply buying it. Thin solar roofing membrane (and other thin-solar products like solar roof shingles, windows, and other such thin-solar building products) can't be bought at Home Depot -- because they're still too expensive, and thus not worth the money. This book does not even hint that such "off-the-shelf" availability will arrive there anytime soon, nor acknowledge that thin solar may just die on the vine (Evergreen Solar, one of the industry's bright prospects in that area, is now a penny stock).
Instead (and the book does this with a couple other "solar" products), the book simply HOPES that thin-solar will be commercially viable (read: consumers will buy it without being bribed by government subsidies). Still, "Solar Trillions" is well worth the price and is bound to spur others to delve more deeply into what I agree, after much other research, is a multi-trillion dollar market. I especially enjoyed the perspective I gained about 2.5 billion people living off the grid, and thus the market potential for solar photovoltaics in that sector alone. I also appreciated reading about how "brown" power is subsidized more than green, thus further hampering green energy's growth (Tea Partiers and other small-government fans please take notice; subsidizing anything almost always winds up being a huge mistake, and this rings true throughout this book).
On balance, this is an excellent book that, by playing to one's sense of greed (invest! make money!) as much as one's sense of green, will do more for the planet than standard greenie books ("pay more! consume less!").
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